Look Who’s Talking: Are Your YouTube Commenters Subscribers?


Header Image Source: YouTube

Here at VideoAmigo, we have spent years developing YouTube audiences for some of the world’s biggest brands through our YouTube specialty Agency Touchstorm.

In growing channels like T-Mobile, COVERGIRL, Gillette, Toyota, and JCPenney (just to name a few) we know that engaging your subscriber base is a critical component of a healthy YouTube channel. The percentage of your subscribers who comment on your videos is a key indicator of that engagement.

How can you find the percent of commenters who are subscribers? Let’s talk Comment Manager tool.

To see this figure at a glance, we have incorporated the exact calculation into our robust tool that not only manages your comments and responses but also pulls out a variety of performance indicators about your channel’s commenting activity.

Below is an example of the Comment Manager tool in action. In addition to comment volume data, at the bottom of this screenshot, you can see the % of commenters who subscribe.

Source VideoAmigo, August 6, 2019, Past Week

In this snapshot of the past week, 47% of this brand channel’s commenters were subscribers. This is an indication that this channel’s subscriber base is connecting with their content.

Additionally, the tool allows you to compare your commenter/subscriber percentage over several different time periods. In the example below, we have used the same channel as above, but chosen lifetime data:

Source VideoAmigo, August 6, 2019, Lifetime

Over the lifetime of the channel, the percentage of commenters who subscribe is significantly lower at 20%.

What Does This All Mean?

Overall, the percentage of commenters who are subscribers indicates how engaged your current audience base is with your content. When the percentage of commenters who subscribe is higher, it means those who have signed up to hear more from you are watching and interacting. When this number is lower, it indicates that your audience is not interacting as much with your content.

In the specific case above, the data may be telling us that the content currently being uploaded on the channel is resonating with the subscriber base more than past content (since the percentage is much higher in the past week than over the channel’s lifetime). This channel might want to lean into that and make more of the type of content that they are making right now.

Point of Reference: What is a Good Percentage of Commenters That Subscribe?

To help give you a benchmark we pulled out sample percentages from brands in select categories over the past 12 months.

Source VideoAmigo, August 6, 2019, Past 12 Months

How does your channel compare? Is your content driving those who engage to sign up for more from you?

Are you above or below your category’s brand averages? Is there a category you would like to see a benchmark for that is not included above?

Let us know in the comments!