Channel profile viewed 1 time since 11/11/2017.
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A channel's spider chart is made up of 12 data points. This spider chart demonstrates how Aetna performs against each of the 12 data points. The teal line represents Aetna, and the black line represents the average performance for the 1,236 channels in the Life, Health & Disability Insurance topic.
For the channel to improve, it would help to work on the following metrics, which are areas the channel underperforms its peers.
Subscriber Growth: This channel's Subscriber Growth of 0.00% is 0% lower than the topic average of 1.26%. Video Amigo metrics to focus on for growth are similar to those for driving views:
Likeability: The channel is behind the topic average of of 0 for Likeability by 22.17%. Likeability and Total Engagement go hand-in-hand and together represent how much users like and are motivated to engage with a channel's content. Monitoring likes across the library will indicate which content topics and formats are received most positively or not. Incorporating this into content production will naturally drive up both Likeability and Total Engagement.
On the other hand, this channel over-achieves its peers when it comes to:
Total Views: This channel's Total Views of 3,889,711 is 499.77% higher than the topic average of 648,533. All activity starts with views. The more there are, the more opportunity there is to grow by engaging viewers.
View Growth: This channel's View Growth of 30.52% is 1497.7% higher than the topic average of 1.91%. All activity starts with views. The more there are, the more opportunity there is to grow by engaging viewers.