Dove India

Spider Chart Introduction

A channel's spider chart is made up of 12 data points. This spider chart demonstrates how Dove India performs against each of the 12 data points. The teal line represents Dove India, and the black line represents the average performance for the 1,072 channels in the Bath & Shower (Unisex/Women's) topic.

Score Improvement

For the channel to improve, it would help to work on the following metrics, which are areas the channel underperforms its peers.

Subscriber Conversion: This channel's Subscriber Conversion of 969 is 68.77% lower than the topic average of 3,006. Video Amigo metrics to focus on for growth are similar to those for driving views:

• Meeting or beating the topic's Record of Uploads
• Focusing on content shown to drive up Total Engagement
• Focusing on likeability and Subscriber Conversion to grow the channel's base.

Total Engagement: The channel's Total Engagement score is trailing the topic average of of 0 by 100.15%. As this is a measurement of all engagement for the channel focus should be on best audience development practices such as asking for likes, posing a question to solicit comments, asking users to subscribe and fully utilizing annotations, info cards and end cards. Video Amigo's Likeability metric will indicate how well liked the channel's content is.

Achievements

On the other hand, this channel over-achieves its peers when it comes to:

Total Views: This channel's Total Views of 584,322,694 is 11737.32% higher than the topic average of 4,936,276. All activity starts with views. The more there are, the more opportunity there is to grow by engaging viewers.

View Growth: This channel's View Growth of 3.95% is 19.44% higher than the topic average of 3.31%. All activity starts with views. The more there are, the more opportunity there is to grow by engaging viewers.