Ed Sheeran

Spider Chart Introduction

A channel's spider chart is made up of 12 data points. This spider chart demonstrates how Ed Sheeran performs against each of the 12 data points. The teal line represents Ed Sheeran, and the black line represents the average performance for the 2,305 channels in the Official Musicians/Cover Artists, Pop topic.

Score Improvement

For the channel to improve its TVi Score, it would help to work on the following metrics, which are areas the channel underperforms its peers.

For the month of August, Ed Sheeran has a TVi score of 0 . This is 0% of the average TVi score of 691 for the topic chosen below: Official Musicians/Cover Artists, Pop For this channel to raise its score, these areas should be focused on:

Record of Uploads: The Record of Uploads of 0 is 0% lower than the topic average of 1. Record of Uploads is a cornerstone for driving both a higher View Growth and Subscriber Growth Rate. These are needed to achieve velocity for any channel.

Subscriber Conversion: This channel's Subscriber Conversion of 2,340 is 88.65% lower than the topic average of 18,945. Video Amigo metrics to focus on for growth are similar to those for driving views:

• Meeting or beating the topic's Record of Uploads
• Focusing on content shown to drive up Total Engagement
• Focusing on likeability and Subscriber Conversion to grow the channel's base.

Achievements

On the other hand, this channel over-achieves its peers when it comes to:

Total Views: This channel's Total Views of 14,683,866,064 is 5744.03% higher than the topic average of 251,262,740. All activity starts with views. The more there are, the more opportunity there is to grow by engaging viewers.

View Growth: This channel's View Growth of 7.19% is 292.88% higher than the topic average of 1.83%. All activity starts with views. The more there are, the more opportunity there is to grow by engaging viewers.