Shakira

Spider Chart Introduction

A channel's spider chart is made up of 12 data points. This spider chart demonstrates how Shakira performs against each of the 12 data points. The teal line represents Shakira, and the black line represents the average performance for the 4,281 channels in the Pop & Indie Pop Music – Official Signed/Unsigned Artists & VEVO topic.

Score Improvement

For the channel to improve, it would help to work on the following metrics, which are areas the channel underperforms its peers.

Total Engagement: The channel's Total Engagement score is trailing the topic average of of 7 by 22.62%. As this is a measurement of all engagement for the channel focus should be on best audience development practices such as asking for likes, posing a question to solicit comments, asking users to subscribe and fully utilizing annotations, info cards and end cards. Video Amigo's Likeability metric will indicate how well liked the channel's content is.

Likeability: The channel is behind the topic average of of 6 for Likeability by 23.6%. Likeability and Total Engagement go hand-in-hand and together represent how much users like and are motivated to engage with a channel's content. Monitoring likes across the library will indicate which content topics and formats are received most positively or not. Incorporating this into content production will naturally drive up both Likeability and Total Engagement.

Achievements

On the other hand, this channel over-achieves its peers when it comes to:

Total Views: This channel's Total Views of 176,377,581 is 0.92% higher than the topic average of 174,765,876. All activity starts with views. The more there are, the more opportunity there is to grow by engaging viewers.

View Growth: This channel's View Growth of 5.99% is 356.92% higher than the topic average of 1.31%. All activity starts with views. The more there are, the more opportunity there is to grow by engaging viewers.