Taylor Swift

Spider Chart Introduction

A channel's spider chart is made up of 12 data points. This spider chart demonstrates how Taylor Swift performs against each of the 12 data points. The teal line represents Taylor Swift, and the black line represents the average performance for the 2,318 channels in the Official Pop/Indie Pop Musicians & Cover Artists Only topic.

Score Improvement

For the channel to improve, it would help to work on the following metrics, which are areas the channel underperforms its peers.

Total Views: This channel's Total Views of 234,003,392 is 15.01% lower than the topic average of 272,141,174. Video Amigo metrics to focus on for growth are:

• Meeting or beating the topic's Record of Uploads
• Focusing on content shown to drive up Total Engagement
• Focusing on likeability and Subscriber Conversion to grow the channel's base

Record of Uploads: The Record of Uploads of 0 is 0% lower than the topic average of 1. Record of Uploads is a cornerstone for driving both a higher View Growth and Subscriber Growth Rate. These are needed to achieve velocity for any channel.

Achievements

On the other hand, this channel over-achieves its peers when it comes to:

View Growth: This channel's View Growth of 4.22% is 151.12% higher than the topic average of 1.68%. All activity starts with views. The more there are, the more opportunity there is to grow by engaging viewers.

New Views: This channel's New Views of 9,428,764 is 117.64% higher than the topic average of 4,332,331. All activity starts with views. The more there are, the more opportunity there is to grow by engaging viewers.