Taylor Swift

Spider Chart Introduction

A channel's spider chart is made up of 12 data points. This spider chart demonstrates how Taylor Swift performs against each of the 12 data points. The teal line represents Taylor Swift, and the black line represents the average performance for the 2,315 channels in the Official Pop/Indie Pop Musicians & Cover Artists Only topic.

Score Improvement

For the channel to improve, it would help to work on the following metrics, which are areas the channel underperforms its peers.

Total Views: This channel's Total Views of 229,034,865 is 14.08% lower than the topic average of 263,488,959. Video Amigo metrics to focus on for growth are:

• Meeting or beating the topic's Record of Uploads
• Focusing on content shown to drive up Total Engagement
• Focusing on likeability and Subscriber Conversion to grow the channel's base

Achievements

On the other hand, this channel over-achieves its peers when it comes to:

View Growth: This channel's View Growth of 3.06% is 71.67% higher than the topic average of 1.78%. All activity starts with views. The more there are, the more opportunity there is to grow by engaging viewers.

New Views: This channel's New Views of 6,681,721 is 47.02% higher than the topic average of 4,544,868. All activity starts with views. The more there are, the more opportunity there is to grow by engaging viewers.