YouTube TrueView Cost Analysis Calculator

Skippable or non-skippable pre-roll? That is the question. Which is the better buy for your brand?
Use our calculator to find out.



GLOBAL NOTE The calculator uses the dollar sign ($) as a placeholder for any currency. Choose a thousands and decimal separator format:

YOU’RE AT BREAK-EVEN

You’ll achieve the same views with either YouTube’s TrueView skippable pre-roll or non-skippable pre-roll. Buy the format that makes the most sense for the campaign

BUDGET

Your Campaign Budget:

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NON-SKIPPABLE

Your Cost Per View of
Non-Skippable Pre-Roll:

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Your Non-Skippable
Abandonment Rate:

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SKIPPABLE

Your Cost Per View of
Skippable Pre-Roll:

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Your Skippable View Rate:

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BUDGET

If you spend this amount on pre-roll…


NON-SKIPPABLE

and this is the amount you pay for non-skippable…

then you will be receiving this many 100% views.

These views are :15 or :20 long, are watched to completion, and will not count in your channel’s view counts.

In addition, you will also receive this many impressions of varying length from those that did not complete.

You will be paying for these impressions as if they were full views.

SKIPPABLE

and if this is the amount you pay for skippable…

then you will be buying this many views.

These views are 100% the length of the ad or :30 long (whichever comes first).

In addition, based on your your skippable view rate, you will also receive this many impressions of varying length.

That’s why best practices suggest that you identify your brand in the earliest seconds of the ad.

ADDITIONAL BENEFITS

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Skippable pre-roll offers some advantages that non-skippable does not. You can run ads longer than :20 including lengthy pieces of content, and the consumer may credit you for the courtesy of letting them skip.

Furthermore, skippable pre-roll gives the viewer more options for clickability. However, to take maximum advantage you need a clear strategy for where you want consumers to click and why, and you should add graphics and “cards” to your creative telling consumers precisely what to do.

EXTENUATING FACTORS

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Keep in mind that skippable pre-roll offers some advantages that non-skippable does not. You can run ads longer than :20 including long pieces of content, and the consumer may credit you for the courtesy of letting them skip.

Furthermore, skippable pre-roll gives the viewer more options for clickability. However, most brands do not alter their creative to point this out. Therefore, this advantage often sounds better in theory than it is in practice.

CONSIDERATIONS

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Keep in mind that skippable pre-roll offers some advantages that non-skippable does not. You can run ads longer than :20 including long pieces of content, and the consumer may credit you for the courtesy of letting them skip.

Furthermore, skippable pre-roll gives the viewer more options for clickability. However, most brands do not alter their creative to point this out. Therefore, this advantage often sounds better in theory than it is in practice.