According to the Music Consumer Insight Report, YouTube attracts 47% of all global audio streaming listening time. Since everyone seems to have a podcast these days, you have to work that much harder to stand out. In addition to YouTube’s large global audience, it also is directly associated with Google and that means search! The better your YouTube videos perform, the better the search ranking is on Google. This also improves your website SEO when these podcast videos are embedded.
Many people consume content on YouTube because it’s free, easy, and what they know. Additionally, if you post on YouTube, you gain access to the audience that is motivated with video first but that doesn’t mean the podcast isn’t for them. This is a strategic method to bring video viewers to the podcasting world.
3 Ways to Share
The obvious first step when launching a podcast, is to post on all podcast apps as well as Spotify, and iTunes, but the next step to grow your audience is YouTube. These videos can be embedded on the website, in email newsletters, and the viewer data is all easily tracked to share with prospective advertisers.
1. Incorporate a video recording using external cameras
You have two options here: Showing a video of the full podcast or – as some podcasters choose to – use YouTube for short clips or the behind the scenes experience. The latter gives users a higher incentive to watch the YouTube content if it’s not duplicated on other platforms.
Setting up external cameras allows for high quality video content but also requires video editing knowledge along with a camera and lighting budget. Gary Vaynerchuk, Whitney Cummings and other big names all use this method to create a more 360 experience as some podcast fans enjoy watching a video format of their favorite podcast. If your show is strictly interview based and has very little editing, like the Good for You podcast with Whitney Cummings or The Joe Rogan Experience, a video format could be a welcome addition. Additionally, keep in mind that the studio space is also an investment for this style as it essentially becomes the set for the video shoot.
2. Create video with your computer cameras
A less complex and low budget way to make podcast videos for a YouTube audience is to present directly into your webcam. If you’re already recording with Zoom or SquadCast, simply screen record the video as you virtually interview the guest and then share that recording online. This method requires little to no video editing skills. Many podcasters upload as is. That being said, it does require a bit more rehearsing before the camera starts rolling so that there aren’t too many issues. Some podcasters share these screen recordings on YouTube as a behind the scenes experience.
3. Share the podcast audio only with a simple static image
We only recommend this option if none of the above work for you; whether that’s because you’re a little shy in front of the camera or you don’t have the equipment needed. But we’d still say: try to aim for #1 or #2 – you got this! YouTube is a visual platform, and that’s how you can expect to see more growth. If you still want to try out this method, here’s how to do it:
First, convert your audio file to video with a simple tool. YouTube only allows video files to be uploaded to the platform so convert that mp3 to an mp4 with a tool such as Headliner.
Then, make a background image for the video. Try using a free graphics tool like Canva with easy templates that help you to create a background image. The graphic should include your podcast logo, name, website URL, social handles, and other important callouts. Some of this can also be in the video description and title as well as video info cards and end screens.
If you decide to post a podcast that has a static image for the duration of the video, make sure to use the word “Podcast” or “Audio Only” in the thumbnail, title and/or description so that viewers don’t click on your YouTube video expecting actual video footage and immediately drop off. This negatively impacts the video’s performance in the algorithm. The better you manage audience expectations, the better your video will perform and then be recommended by the algorithm. Start by sharing the video with the podcast’s Instagram community in a swipe up or link in bio as soon as it is posted so the algorithm sees that there is immediate interest. Additionally, some podcasters have seen success by sharing audio soundbites on YouTube so even though it’s not a video, there is an exclusive element that cannot be found on traditional podcast listening platforms.
How we can help.
Now that you know how to create podcast episodes for YouTube, you can learn how to optimize your content with our free VideoAmigo Creator Tools. Go check them out!