Are you looking to grow your business YouTube channel? Here are a few essentials to ensure you make the right content, and make it consistently.
While consistent content seems intuitive, most brands are more focused on getting the most out of their costly TV commercials. Instead of repurposing, consider the YouTube channel as the main event – a TV show which gets the viewer, and future buyer, coming back weekly for new episodes. VideoAmigo’s sister company, Touchstorm, has helped to grow the online presence for many Fortune 500 companies by following three key production techniques:
- Add value by answering common YouTube search queries.
- Build a community around a specific personality and tone.
- Create a predictable content cadence.
1. Answering Search
Like Google, YouTube is a search platform and content should be made with that in mind. When content ranks in YouTube search, it helps perform better on Google as well. Content that answers search provides the value of a how-to, product review, recipe and more. As our society moves away from longform written content and toward visual platforms, YouTube has seen more success.
Check out this nifty VideoAmigo Competition Tool to see how your content stacks up to others in your category.
2. Build Community
We’ve already noted that YouTube is a search platform, but we can’t forget that it also fits in the social camp as well. While there are likely many competing YouTube channels that answer these search needs, the personality and community built around that, ensure that the audiences come back again and again. Each video should fit within the expected tone, cadence, characters, graphics, and story arc so the audience feels a sense of familiarity with the content.
3. Publishing Cadence
Remember the Saturday morning cartoons? The predictability of that timing helped solidify the experience in the viewer’s mind. The channels didn’t need to overly advertise as their audience already knew that Saturday morning meant cartoons. Try the VideoAmigo Content Cadence Tool to see what your cadence looks like in comparison to other successful YouTube channels in your category. Some channels remind their audience of the publishing cadence with a highly visible piece of channel header art stating, “new videos every Thursday!” or an intro that sets the tone of the content pacing. When you have a built-in audience that is ready to view the video as soon as it goes live, that tells the algorithm to rank the content higher in search.
It’s all connected.
So what’s stopping you?
Don’t get stuck on the common hangup of perfect video production. Leave that for the TV commercials of the world. Studies have shown that YouTube audiences prioritize connection first and see video production as a bonus. Remember that buzzword, “authentic”? Well, it’s buzzing for a reason.
Focus on relating to your ideal audience while simultaneously providing value and you’ll be ranking in search in no time.
Curious where your channel ranks? Check VideoAmigo’s Vital Statistics.