In mid-April, breakout star James Charles was steadily gaining 30,000± YouTube Subscribers a day, and by all appearances, nothing was going to stop his meteoric rise to the ultra-elusive 50 million Subscribers milestone.
But then… scandal!
If you’ve been under a social media rock, this is what happened:
On Friday, May 10, Tati Westbrook — a less influential, but well-connected beauty guru — took to social media to launch a no-holds-barred, no-screenshot-hidden war against her former protege, Charles. Westbrook accused Charles of personal betrayal and unwanted sexual advances toward straight men.
Hours later, Charles posted an apology tour across social media, but that did not stop the bleeding. On Mother’s Day — two days later — Charles had a single day net loss of Subscribers of more than 1.9M.
On the other well-manicured hand, Westbrook has really benefited from her self-made scandal, gaining almost the exact amount of Charles’ loss on the same day:
Will this beauty vlogger vs. beauty vlogger drama have a longterm impact for either Influencer?
VideoAmigo tracks the daily net Subscriber changes for nearly every YouTube channel and our charts show that Charles is still posting daily net losses, but even that is slowing down. And Westbrook is still posting daily net gains, but that too is slowing.
What do you think of the scandal and the resulting Subscriber net gains and losses?
Let us know in the comments.