Like a cateye and a steady hand, beauty vloggers and YouTube were simply meant for each other. Whether highlighting product reviews, how-tos, or hauls (or, like the combo-skin some preach about… a little of each), these cosmetics, hair, skincare, and personal care gurus rack-up impressive Lifetime View counts.
VideoAmigo took a look at the rise and fall of the top 30 “Beauty & Personal Care” channels for the year ending June 30, 2019. And 29 of the top 30 are currently in the Top 2,500 list of channels across ALL* of YouTube (based on Lifetime Views).
“Beauty and Personal Care” Power Players This Past Year
Source: VideoAmigo, July 1, 2018 to June 30, 2019, Lifetime Views
Hit “Replay” to watch the chart race again.
Toggle between “By Rank” and “By Views” to see additional details.
Hover over a line to bring it into focus.
» This May 2018 confession from Grav3yardgirl may be what ultimately drove away subscribers (and therefore views). She dropped from #4 to #11.
» Wengie‘s monthly views (click the “monthly views” tab at top of the first chart at this link) have dramatically fallen in the past year, which could be because her Content Cadence has slowed down when the competition hasn’t. She started at #10, rose to #8, and then fell off the chart.
» In the opposite scenario, the reason Troom Troom Es rose from below the chart to finish at #4 could be because they went from posting 7 videos a week, to 9 per week late last year, to 12 per week starting in January.
» And one can’t help but wonder how this chart would look for Tati Westbrook (who never broke into this period’s Top 12) and James Charles (who entered the chart in March at #12 and rose to #8) if this hadn’t happened.
Spill! What’s your favorite “Beauty & Personal Care” tip you learned from YouTube?
Let us know in the comments. (And include a link!)