VideoAmigo’s Review Marketplace takes user-generated content to the next level.[New York City, NY | December, 4th, 2020] — VideoAmigo has changed how brands license user-generated content forever. With the launch of its newest offering Review Marketplace, brands now have the platform that curates existing reviews from the world’s largest video sharing community and turns that content into advertising, social, and e-commerce assets that connects with customers.
97% of customers now say that video reviews factor into their buying decisions. And for the first time, in one place, brands can browse a massive index of influencer content that feature their products, select the videos they want and Review Marketplace does the rest – providing user-friendly search, licensing, editing and rights management in one streamlined process.
Just looking at the data, 92% of consumers trust video recommendations, 72% of people prefer video over text to learn about a product or service, and 70% trust online reviews more than traditional advertising. On top of that, ads based on user-generated content receive a 4x higher click-through-rate compared to standard advertisements.
Review Marketplace provides the conversations brands want, in the formats they need, for a fraction of the cost of traditional video production.
Marketing professionals know that the consumer voice powers today’s business. Using review videos builds customer trust faster and preserves marketing resources saving brands time and money. Review Marketplace pre-verifies that all reviews represent honest, opinions, include all necessary FTC disclaimers and provides the “verified authentic” seal, assuring brand safety and confidence.
VideoAmigo’s Review Marketplace is now available for brands: https://www.videoamigo.com/reviews/brands
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