As you pull up YouTube this week on your desktop or tablet you may notice something looks different. It’s not a glitch you’re looking at but a calculated update from the video giant. At the end of last week (Nov 7th), YouTube announced the rollout of an updated homepage on desktop and tablets that both shifts the design on the page AND adds new features.
Let’s look at the design changes first.
The most immediately noticeable change is that YouTube has increased the visual importance of thumbnails by making them larger. This reinforces what we reported on this Summer – that thumbnails are one of the most critical elements in the success of a video on YouTube. Here they have not only made thumbnails larger but have also increased the resolution of the video preview when you hover over the thumbnail. To quickly see how your thumbnails compare to top channels in your topic make sure you visit our Thumbnail Explorer tool.
Titles and Icons:
The next noticeable design change you will see is that the larger thumbnails have allowed room for longer titles and YouTube has added the channel icon directly in front of the title. Time to make sure your channel icon is in top shape.
Why These Design Changes Matter:
Overall these design changes are an improvement, giving viewers a better user experience and more of an indication of what the video they are about to click on will entail. This makes viewers less likely to abandon a video mid-view, ultimately generating more Watch Time and a better result for creators. The downside – this move cuts down the number of videos shown to a viewer at the top of the homepage and does not give the viewer or the creator as many chances to find the right video or audience.
Add to Queue:
The first new feature to discuss is “Add to Queue” which was designed specifically for the desktop experience.
Adding a video to your “queue” will add that video to a temporary playlist that will be in order ONLY within a single YouTube session. The moment you close the browser, the playlist goes away. It is important to note that viewers will still have access to permanent listing options like “Watch Later” and that “Add to Queue” is an additional feature.
The second and last feature of note in this update is the “Don’t Recommend Channel” option being added to desktop (previously mobile-only).
Transfering this feature over to desktop is a calculated move to add more customization/control for viewers, blocking out what they do not want to see. This makes it more important than ever to create the content that your audience has come to know and love from you so you do not get hidden from the homepage!
Why These Feature Changes Matter:
Ultimately, these feature changes both add to the viewing experience on YouTube and reinforce the importance of creating quality videos that viewers will continue to choose to watch when they are exposed to them.
Interested in hearing even more about the new homepage update? Watch the full discussion from Creator Insider right here:
What do you think of the updated YouTube homepage?
Tell us in the comments!