Test Reinforces The Importance of Optimization
What’s New On YouTube
In January, YouTube began testing a new recommendation feature on both mobile and desktop that recommends content to viewers by topic, creator, or keyword. These come in the form of blue bubbles and appear underneath the current video you are watching.
This is a limited rollout that we haven’t seen yet in “the wild,” but editors at The Verge obtained the screenshot above (we added the arrows). Here you can clearly see recommendation bubbles which lead to more content.
Why This Matters For Your Content
The criteria by which YouTube leads viewers to the recommended content is what makes this relevant.
- It is reported that upon clicking the recommendation bubble for a keyword or creator name, that viewers are driven to either more content with that keyword in the title or more content from the creator.
- However, the last two bubbles shown in the screenshot above are driven by YouTube Algorithms. “Related” content and content “For You” appear to take into account videos which YouTube has deemed to be very similar in topic or content specially tailored to the individual viewer.
This further reinforces YouTube’s mission to deliver the most relevant content possible to each viewer, making your optimization more critical now than ever.